I chose Replay Toys for this redesign because I knew someone who worked there and saw how important the store is to the community. Their website didn’t reflect that, and after speaking with the owner and a team member I knew personally, it became clear that core information—like hours, location, and inventory—was either missing or hard to find.

The main flow I focused on was browsing toys. Their eBay listings didn’t sync in real time, which often caused confusion when items had already sold. While the fix would ultimately come from development, I designed a clean layout with clear filtering and well-organized components to make the structure easier to build when that integration is ready.

I started with user personas and wireframes, then moved into high-fidelity design using Figma components. For icons like filters and social links, I used Iconify, a Figma plugin with a wide selection of simple, standardized sets. This helped keep the process fast and focused while maintaining consistency.

The style guide began with typography. The header font, KC Weasel Face, has a thick, slightly irregular serif style that echoes vintage toy packaging—and matches the type used in Replay’s own logo. For the main text, I used Helpia Slab, which mimics a typewriter and adds a nostalgic tone. Inter was used for labels and buttons to keep things modern and readable.

A challenge early on was organizing layout around changing priorities. Different people emphasized different “must-have” content, which made structure unclear. Building out lo-fi wireframes helped—thinking in basic shapes let me block content simply and avoid getting ahead of myself.

To avoid overdesigning, I paired custom illustrations and icons with short, straightforward text. Clear spacing between sections kept everything readable, while still letting the visuals add some personality.